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    Financial Services · Loan Officer · 6-10 minutes

    Mortgage Purchase Lead Follow-Up

    A trust-first follow-up call for purchase leads that qualifies fit, sets expectations, and moves the borrower to a pre-approval.

    Script

    Agent

    Hi [First Name], this is [Your Name] with [Lender]. You reached out about a home purchase, is that right?

    Agent

    Congrats on starting the process. So I can help you well, can I ask three quick questions about the home, the timeline, and where you are on savings?

    Agent

    Thanks. Based on what you shared, a pre-approval is your next step so agents take your offer seriously. That takes about 15 minutes, and I'll need to do a soft credit pull. Are you okay with that?

    Agent

    Perfect. I'll send a secure link right now. Once I have it, I'll come back with three options: aggressive, balanced, and safe, so you can pick what fits your monthly comfort zone.

    Use cases

    • · Web lead follow-up
    • · Referral partner intro
    • · Rate-shopper conversion

    Compliance reminders

    • · Disclose that a soft credit pull is required for a formal pre-approval.
    • · Do not quote a specific rate without a locked scenario.
    • · Follow RESPA and TILA disclosure timing for any application taken.
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