Financial Services · Loan Officer · 6-10 minutes
Mortgage Purchase Lead Follow-Up
A trust-first follow-up call for purchase leads that qualifies fit, sets expectations, and moves the borrower to a pre-approval.
Script
Agent
Hi [First Name], this is [Your Name] with [Lender]. You reached out about a home purchase, is that right?
Agent
Congrats on starting the process. So I can help you well, can I ask three quick questions about the home, the timeline, and where you are on savings?
Agent
Thanks. Based on what you shared, a pre-approval is your next step so agents take your offer seriously. That takes about 15 minutes, and I'll need to do a soft credit pull. Are you okay with that?
Agent
Perfect. I'll send a secure link right now. Once I have it, I'll come back with three options: aggressive, balanced, and safe, so you can pick what fits your monthly comfort zone.
Use cases
- · Web lead follow-up
- · Referral partner intro
- · Rate-shopper conversion
Compliance reminders
- · Disclose that a soft credit pull is required for a formal pre-approval.
- · Do not quote a specific rate without a locked scenario.
- · Follow RESPA and TILA disclosure timing for any application taken.